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Overview
In 2023, Instagram was the most uninstalled app, with users frequently citing distraction and digital fatigue as primary reasons. This research project focused on understanding the factors driving users to uninstall the app and why many are not utilizing the daily usage limit feature designed to manage screen time.
Phase 1 - Research
Research to support hypothesis -
Secondary Research and Mixed Methods to understand why users uninstall Instagram.
Phase 2 - Field Work
Work to propose solutions -
Mixed Methods to understand why users are not using the daily limit feature.
Phase 2 - Click Through Analysis
We understood from research that users don't know "Time Management" Feature exists and even if they do they are not sure where to access it from
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